because it involves telling stories

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says Saliti, trained within large brands and alongside leading experts, as in Alfa Romeo in the team of Luca De Meo , automotive marketing guru: “De Meo always told us 'You have to think laterally, develop the ability to change the point of view. Customer needs first: you need to put yourself in the other person's shoes, understand that your point of view is not the only one'. Marketing is holistic in some way, it is the synthesis of many points of view." The goal is to tell a story What is the goal of marketing? “It's not about promoting brands, it's about telling a story . The promotion? I prefer to think of it as the communication of a brand.


It is important to choose the right words when talking about Brazil Phone Number certain activities: today the depth and awareness of the use of words on a lexical, linguistic and communication level has been lost. This risks being a big hole for future generations." What caused the loss of depth What caused this loss of depth? “Digitization. Because digitalisation simplifies, speaks in slang, speaks in trends. I don't suggest returning to the Accademia della Crusca, but we should think more before writing or communicating. And I was educated by Luca De Meo to think less is more. Yet this does not mean being less profound. My job is the most fascinating in the world.



And to do this you need to have a background that is anything but simplistic." Narrative hooks “A culture that ranges from history to poetry allows you to have narrative hooks, hooks as they say in technical terms, which then make you develop a story. Then the story can be easier or more difficult, because if you have a brand like Ferrari, the story is very easy, but it's difficult to keep it high and it's easy to make mistakes." Luxury and sport Silvia Saliti, also following another sector with great symbolic potential such as sport, offers us a further interpretation: “Champions are like luxury cars, a luxury product. They are not ordinary people, they have peculiarities.