Prepare your business for the Personal Data Protection Act

[account_disabled]

Personal rights and personal information of consumers It is something that businesses, marketers, or entrepreneurs Must be given top priority, especially when creating an online business in the digital age, where there must be access to customer information and of course Customer information obtained It must occur with the consent of the customer. Do not interfere with personal rights or cause information to be leaked Over the past few years, we may have heard news of data leaks from online users. For example, in 2019, Facebook admitted that approximately 419 million databases or user data had been leaked.

People (Source: Forbes , 2019) And in 2020, hotel booking data of more than 10 million customers passing Phone Number List through Amazon Web Services (AWS) servers was leaked, putting customers at risk (Source: Lifehacker ) Various problems mentioned above That's why every online user must be protected. And information is protected and safe. Have the right to give consent or not, according to that person's volition, which today we are going to get to know Personal Data Protection Act or PDPA so that those doing E-Commerce business can understand and prepare their business to be in line with international standards. and comply with legal requirements.



What is PDPA? PDPA (Personal Data Protection Act) is the Personal Data Protection Act. This Act aims to protect personal data safely. Do not infringe on rights and comes into effect in the business sector on June 1, 2021. PDPA is effective for ordinary persons. and juristic persons located in Thailand as well In the event that information is leaked, disclosed, or transferred, Those who violate rights will be subject to both civil and criminal penalties, including a heavy fine of 5 million baht or up to 1 year in prison, and must also pay compensation. as appropriate in each case In Thailand, the PDPA law is modeled after the European Union (EU) privacy law called the General Data Protection Regulation or GDPR , which is a law used to protect EU citizens from personal data breaches.