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Post by account_disabled on Jan 22, 2024 21:41:45 GMT -7
We have collected the recommendations of SEO specialists of the WebPromo Agency of Effective Internet Marketing and prepared step-by-step instructions for the technical inspection of the site. Here, only practice with hints on official sources of search engines. 30 points, a little more steps - and the technical SEO analysis of the site with your own hands is ready. Check list 1. Scanning the site for errors Scanning the site for errors is best done with the help of programs: Netpeak Spider; Screaming Frog ; Xeno . At the same time, check not only the pages of the site, but also elements of scripts, styles and images. Be sure to use the recommended Google and Yandex User Agent for mobile and desktop versions. 2. Collection of the project structure Analysis of the site C Level Executive List structure allows you to understand the logic of the resource and select target pages that can bring search traffic. On the basis of the collected structure, you will be able to prepare recommendations for configuring LZU addresses and carry out automatic generation of semantics for drawing up a meaningful plan for writing commercial content. It is more convenient to collect the project structure in an Excel file. 3. Setup and implementation of LZU URLs are human-readable URLs that briefly reflect the content of a web page and are easy for users to understand. They should be: logically structured; static or pseudo-static; contain a clear and concise title of sections/subsections of the site; have the most natural occurrence of key queries.  Therefore, on the site you need to eliminate: dynamically generated pages; pages whose URLs are not informative for users. On large sites, it is necessary to provide recommendations of the formula type: {Domain}/{Section}/{Subsection}. For small sites - recommendations for each page. LZU for language versions Often language versions are implemented without changing the URL. If the second language version will be useful for promoting the site, set up static pages for it. It is best to have the language versions in different directories, for example /ua/, /en/, etc. LZU for goods For all products, LZU addresses must be generated automatically. At the same time, make sure that they do not have extra characters. You can use: addresses in Latin; lower case; separators in the form of a hyphen. The use of spaces is not allowed. |
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