Short video content

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The video format is one of the powerful methods of promotion and a trend that is gaining more and more fans every year. In SMM 2022, it is video content that will become the most effective tool of the marketing strategy of promotion in social networks. At the same time, the trend is shifting from long videos to interest in short video content. Short videos as a visual trend were brought to the fore by the social network TikTok, which currently has about 850 million users. Google predicts that by 2025, video content will cover about 80% of all Internet traffic.

As the amount of video grows, so will the demands on its quality. There will be a need to work on unique and interesting content, to develop strategies for including videos in your marketing mix. Read also :Video content trends for business promotion on Asia Phone Number List YouTube in 2022 7. Exclusivity, high quality of service Sales on Instagram, Facebook and other platforms will only increase in 2022. Most users use a social network account to purchase goods/services. High-quality content, a high level of products and service, an individual approach to the client will increase trust on the part of buyers, and therefore will become a trend of SMM 2022.



Consumers want brands that are passionate about their business and genuinely care about their customers. Moreover, the buyer will feel more comfortable making purchases from companies that offer comprehensive interaction, instant responses to comments or questions. Be sure to enable messaging on your Facebook page or add a plugin to your website if you can't respond immediately on social media. 8. Data protection One of the most relevant and hottest trends in SMM 2022 is not only in the field of SMM for business. Privacy and user data protection regulations are being tightened around the world. GDPR has already been implemented in Europe, the related problems can affect the business of each brand individually. As people work from home, protecting personal data is more important than ever.