Content marketing pills: satisfy customer needs

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Fontimedia logo Who we are Services BlogsAcademy Contacts Search here Press enter to search or press ESC to exit Free consultation free consultation contact us Content marketing pills: satisfy customer needs Published by Valeria Caglioni You can find me on: Updated the:November 26, 2021 Reading time: 2 minutes content marketing pillsIn this series of pills dedicated to B2B content marketing, we have demonstrated with various data how digital strategies today cannot do without content to achieve objectives. If customers (and prospects) must be at the center of attention to ensure that they trust a company, to the point of becoming partners - hopefully in the long term - the best way to create this condition is to always provide answers to the their questions and solutions to their problems. Find out more by continuing to read today's article! Content marketing to meet the needs of customers and prospects This series of pills on content marketing has already highlighted the importance of content for: position the company website in search engines attract qualified traffic convert leads improve brand awareness Today, we will focus on a perhaps more theoretical aspect , but which, if we think about it carefully, answers the question of why content.


marketing is so important, especially in B2B: it is a means capable of offering customers - already acquired ones to retain or potential ones to convince – answers to their most pressing doubts . Close up of businessman hand and question sign hanging on finger B2B content marketing pills - statistics Here is some data published by Lyfe Marketing : 20 % of users' online time is occupied by reading content 68 % of people like to read content published by companies that interest them 57 % of users read marketing content at least once a month 80 % appreciate being able to learn something new thanks to a company New Call-to-action What should the content be like Australia WhatsApp Number Data read and appreciated by potential customers? Personalization is one of the most effective levers when we talk about content strategy. At the basis of every activity, we therefore find the definition of buyer personas, who represent the ideal customers that the company wants to bring to its site, convert into leads and transform into commercial partners. Information about your target audience can be gathered directly from customers or through data analytics and should include their needs, interests and challenges that your company can help overcome. The objective is to provide valuable content that clarifies.



doubts and presents the solutions offered as the answer to a need. In this way, the company will begin to represent a point of reference to rely on even in the most advanced stages of the purchasing journey. A content marketing strategy requires commitment and a few months to bring results, but thanks to careful planning and perhaps a specialized agency , you will be able to achieve strategic objectives in terms of site traffic, new leads and sales. Would you like to know more? Request a free and personalized online consultation! New Call-to-action CONTENT MARKETING | COMPANY WEBSITE & UX | CONTENT MARKETING PILLS New Call-to-action What's new for success in B2B Are you a sales director, marketing manager or CEO? Do you simply want to delve deeper into the dynamics of the B2B world? Subscribe to the Fontimedia blog to be updated on news: • marketing & sales • content & digital • SEO & web Subscribe to the blog! Email * Enter your email Frequency of notifications Weekly Monthly Your privacy is protected, your data will not be shared in any way. I agree to receive the newsletter by email* I accept the Privacy Policy* Recent articles Lead generation strategies: how to improve the quality of leads? HubSpot's AI helps business growth B2B sales: what is the key to closing more customers? B2B sales strategies: best practices for increasing sales Defining buyer personas is key to lead generation Subjects.